Buy into your brand! How your brand helps build a strong team.

Noah Durst • January 4, 2021

Buy into your brand! How your brand helps build a strong team.

Why does branding matter?

Building a brand is an often overlooked aspect of building a successful business. Branding is significant in light of the fact that it separates you from your competition and gives your customers, candidates and employees motivation to work with you or work for you. Your image is the guarantee you make to your client and employees. It characterizes a big motivator for you and mentions to your audience what they can expect from your company. Clients and employees then provide a passionate connection to your image and success then follows. Branding is the aspect that defines that story.

How does branding help build my team?

Branding helps build a belief bank for your current employees, customers and will be your first opportunity to connect with potential candidates you would like to join your team. You only get one chance at a first impression, make sure your brand is the best representation of your company.

Top 3 tips to build your brand and grow your team…

Storytelling - Successful businesses need to be personified in the modern business climate. Everyone loves a good story, being able to define your story will be important for you to connect with your audience and grow your business.
Focus on your audience - You will want to cater your brand to connect with your ideal clients and candidates. If you’re looking to hire talented millennials, go with a modern style brand.
Have a purpose - Setting goals and milestones will guide your decision making in the branding process. Branding is a journey, and your purpose is the driver.

Being a small business owner can be difficult – we often describe it as building a plane while trying to fly it. Improvements and repairs have to happen “on the fly” and it is difficult to find time to plan your strategy. If you need a jump start or assistance, send us a message and we will find new ways you can connect with your audience.

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5 Signs You May Need a Recruitment Partner

By Grant Covault • March 7, 2023

In today's highly competitive job market, finding and retaining the right talent for your business is more critical than ever. In fact, according to a recent release from Monster.com, 96% of workers will be seeking some type of new position in 2023 . However, the hiring process can be challenging, and many businesses struggle to find the right candidate for the job. That's where recruitment partners come in. A recruitment partner can help you find the right talent and streamline the hiring process. In this blog, we'll discuss 5 signs that indicate you may need a third-party to help you with your hiring needs. 1. Inability to Attract Qualified Candidates If you're struggling to attract qualified candidates for your job openings, it may be time to consider partnering with a recruitment firm. A good firm can assist you in identifying the root cause of the issues and collaborate with you to create an effective hiring strategy. With their extensive network of both active and passive job seekers, they can help you find the ideal candidate for your organization. 2. Time Constraints and Limited Resources Another sign that you may need to seek out help is when you feel pressed for bandwidth, and you are unable to dedicate the necessary time to the hiring process. A recruitment partner can handle the hiring process for you, from posting job openings to screening candidates and conducting interviews. This frees up your time to focus on other aspects of your business. 3. High Turnover Rates Nothing is more frustrating than making a hire only to lose that persona a short time later. Additionally, high employee turnover can be costly and affect productivity and morale. By bringing on a consultant, they can help you objectively identify why employees are leaving and find ways to improve retention. They can also help you create job descriptions that accurately reflect the role and company culture, ensuring that you attract candidates who are a good fit for your organization. 4. Lack of Industry Knowledge If you're not familiar with the job market in your industry, it can be challenging to find the right candidates for your organization. A recruitment partner has industry knowledge and can provide insights into the job market and salary trends. They can help you create competitive offers that attract top talent and ensure that you find the right candidate for the job. 5. Employer Brand Reputation Your employer brand reputation is essential to attracting top talent. If your business has a poor reputation, it can be challenging to attract the right candidates. Having the right consultant can help you improve your employer brand by providing insights into what candidates are looking for in a job and what makes a company attractive to potential employees. They can also help you create a positive candidate experience, ensuring that even candidates who don't get the job leave with a positive impression of your organization. In conclusion, hiring the right talent for your business can be challenging to do by yourself. However, with the help of the right recruitment partner, you can streamline the hiring process and find the best candidate for the job. If you're experiencing any of the signs outlined in this blog, reach out to us today for a free consultation to see if we are the right fit to help your team.